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International wine trade with focus on French wine and Alsace region
Puppová, Andrea ; Bolotov, Ilya (advisor) ; Müllerová, Františka (referee)
The aim of this Diploma´s thesis is to analyze the international wine trade and to characterize the position occupied by wine from France and more specifically by wine from the Alsace region. The author also seeks to specify the status of these wines on the Czech market. The thesis firstly focuses on the international wine trade, thus the wine history, world's wine regions, production, export, import, consumption, international organizations and characteristics of the wine sector within the EU. Then, it deals with the topics mentioned above in direct connection with France and the Alsace region. The last part of the thesis evaluates with help of surveys conducted among Czech consumers, importers and French wine exporters the status of French and Alsatian wines on the Czech market.
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